Bikes and baseballs on the battlefield: catching up with G-Kind CEO Glen Giovanucci

If it really works for mountain biking, it’ll work for the navy. That is the idea of the protecting gear firm G-Kind, which was lately visited by US Senator Jack Reed (RI), chairman of the Senate Armed Providers Committee, pictured under, for his initiative to to develop protecting gear, together with the knee and elbow SmartFlex. padding, for the navy.

SGB ​​leaderspoke with G-form CEO Glen “Gava” Giovanucci to study extra about his foray into out of doors sports activities within the armed forces.

How lengthy has SmartFlex been round? We launched SmartFlex in 2010 as a safety answer for shopper electronics and the bicycle trade, so it has been round for a few decade.

What is exclusive about this know-how? It’s a comfy, gentle and really versatile protecting foam that hardens on impression. The proprietary molding course of encapsulates the froth, making it 100% waterproof and machine cleanable.

What’s an important market phase that makes use of it right now? The bicycle trade is our largest phase utilizing this know-how, and it’s rising quickly. Specifically, the mountain biking group is the most important consumer group. Our tech is a perfect match, together with the FMB World Tour and Crankworx MTB champion Emil Johansson. In staff sports activities, soccer continues to develop due to new and modern approaches and the adoption of baseball can also be taking form quickly. Our merchandise are worn in any respect ranges of play, together with four-time MLB All-Star Manny Machado {and professional} soccer gamers around the globe. We’re additionally the official safety associate of Good Sport, the trail to Division I school {and professional} baseball.

Are there complementary attributes shared between out of doors and staff athletes and people within the navy on the subject of protecting gear necessities? It boils down to 2 issues. One, permitting the athlete / tactical athlete the liberty to maneuver naturally and unrestricted and, second, safety from harm. What additional units our SmartFlex know-how aside is that it doesn’t take in sweat and thus provides weight throughout use.

How did your analysis on staff and out of doors sports activities flip into navy functions? We take heed to the wants of athletes in all respects after which tailor the suitable options. Mountain biking requires safety on extremely energetic articulated joints, such because the knees and elbows, with a padded floor that could be very sturdy – much like the calls for of the tactical athlete on the battlefield. We view fighters as tactical athletes and are dedicated to growing higher, distinctive improvements to enhance their efficiency.

How did you go about introducing it for potential navy functions? G-Kind is a member of the Warrior Safety & Readiness Coalition (WRPC) – the voice of advocacy for particular person and unit-level warrior wants.

What did Senator Reed consider the G-Kind product? Senator Reed was a senior officer with the 82nd Airborne, so he is aware of what the present product choices are for our navy, and he’s enthusiastic about how G-Kind can present our fighters with higher limb safety by way of our SmartFlex know-how. We’re working along with his workplace to make the correct contacts and pace up the method.

Are there different functions for the know-how you’re engaged on? We’ve got loads of them together with helmet programs, industrial / navy gloves and electronics.

Did you expertise a gross sales growth in the course of the pandemic like different out of doors classes? We turned to manufacturing face shields for first responders in the course of the pandemic, which stored the corporate afloat whereas our athletic clients closed their doorways. On the similar time, the ATV class caught fireplace and demand continues to extend.

Pictures courtesy of G-Kind


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About Jeffrey Wurtsbach

Jeffrey Wurtsbach

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