New direction chosen for cyclocross events

FAYETTEVILLE – The Advertising and Promotion Commission on Monday approved a contract with a new event manager for two cyclocross events.

Medalist Sports was awarded a contract for $ 231,000. Personal and reimbursable expenses will be invoiced and paid on the basis of the actual cost.

Medalist will provide executive management, project management, ancillary event development, sponsorship development, hospitality management, broadcast and production technical services, ticketing and other services.

Experience Fayetteville, the city’s tourist board, previously had a contract with Brook Watts and its Parkven Productions in Colorado to run three cyclocross races. This agreement was dissolved earlier this year.

The tourist office has a separate contract with the world sports organization Union Cycliste Internationale to host cyclo-cross events in the city.

Cyclocross is akin to mountain biking, involving short courses with obstacles, hills, steps and rough terrain prompting cyclists to get off their bikes to run on certain parts.

A first event, FayetteCross, took place in October 2019 at Centennial Park.

The Union Cycliste Internationale is to organize a cyclocross event on October 13th. The UCI World Championships event is scheduled for January 29 to 30, 2022. Both events will take place at Centennial Park.

The $ 320,000 contract with Parkven Productions included a quarterly payment schedule. Parkven received the full amount included in the contract and was released from his organizational tasks. The money for Parkven came from a $ 2.3 million grant from the Walton Family Foundation’s personal philanthropy group given to Experience Fayetteville in July 2019 to host the three cyclocross events.


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About Jeffrey Wurtsbach

Jeffrey Wurtsbach

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