Accell Bike Parts today launched its [email protected] online platform in the UK.
[email protected] is a knowledge hub featuring blogs, DIY videos and direct links to over 200 bike dealers across the country, as well as an online store offering a wide range of bicycle parts and accessories. bike.
The platform aims to meet growing consumer demand for online solutions around cycling and cycling. It is based on the belief that online cycling knowledge combined with local expertise is “the key to a unique and unparalleled customer experience”.
Working with component and accessory brands, [email protected] offers its visitors accurate, high-quality content and advice throughout the site, whether a consumer needs maintenance advice, help to choose the right accessory or find a recommended local shop to service your bike. .
Pippa Wibberley, Managing Director of Accell Bike Parts, said: “Through close collaboration between the [email protected] team and colleagues at Accell Bike Parts, we strive to provide consumers with a fantastic cycling experience.
“This platform fits perfectly with our strategy to provide our European consumers with the same service information, bike parts and accessories offline and online. It provides a seamless customer experience on any device or location. that a customer wants to buy in the best possible way.
“We look forward to rolling out [email protected] to other European countries in the near future.”
Following the launch of the platform in the UK, Accell plans to introduce [email protected] to the German market later this year. Roll-out to other European countries is expected to follow in 2022.
Read the August issue of BikeBiz below: