Best Shop / Bike Rental: Pioneer Sports

Brent Ford, managing director of Pioneer Sports, stands with one of the Giant bikes from the store of his fleet of electric bikes.
Pioneer Sports / Courtesy photo

With supply chain issues creating problems to meet growing demand, bikes have been hard to come by.

So Brent Ford and the Pioneer Sports team in Frisco and Silverthorne got call after call from interested buyers asking if Pioneer could help them. Given the demand and Pioneer’s commitment to local customers, Ford and the company decided to create an old-fashioned three-ring binder of local customer requests and orders to help locals get the bikes. they wanted, whether it was the same day or four months. later.

“We’ve really gone out of our way this year to kind of make it easier for customers to get bikes – pretty much all locals – this year,” said Ford. “We refused to let anyone out of state to see if we had a bicycle. Lots of stores have been there.



Pioneer even sold the bikes before they were in stock.

“For some bikes, we’ve even verbally said to someone, ‘If we ship this bike, which we hope, we’ll give you a ring and your name is on it – no bond,’” Ford said.



This year, Ford said that Pioneer sold 80 bikes in this format, which is a slight increase from 2020. When it comes to bike rentals, Pioneer said customers appreciate that the store has introduced a whole new fleet of Giant rental bikes, despite supply chain issues for the Taiwan-based manufacturer.

The store has also prioritized the fastest growing part of the bicycle industry – e-bikes. Pioneer regularly sold its Class 1 e-bikes in the spring, summer, and fall, as customers eagerly took them on the recreational trails for a Dillon Reservoir loop.

In total, Pioneer’s fleet consists of around 85 cruising bikes, 40 mountain bikes, 20 road bikes and 30 e-bikes to provide renters with the same customer satisfaction as locals who got their dream bikes through the Pioneer three-ring binder.

“In general, all bikes are in high demand,” said Ford. “People want to go out, which is understandable. “

The Frisco Store, 842 N. Summit Blvd., Suite 1, can be accessed at 970-668-3668, and the Silverthorne Store, 191 Blue River Parkway, can be accessed at 970-468-1632. Learn more about PioneerSportsColorado.com.