FAIRFAX CITY, VA – Trek Bicycle Fairfax is hosting a ribbon-cutting ceremony at its Fairfax Boulevard store at noon Friday. While most companies hold a grand opening ceremony when they open a new store, Trek finds itself in a slightly different situation.
The bike shop, located at 10937 Fairfax Blvd., has operated out of this storefront for years as Spokes Etc. In March, bicycle manufacturer Trek purchased the business from the store’s former owners, who have elected to retire.
“For a very long time, Spokes was an authorized Trek dealer, so we could sell Trek products and other brands as well,” said Tyler Castaneda, sales manager for Trek Bicycle Fairfax. “In March, on paper, we became a full-fledged Trek store.”
This means that the store now specializes in selling Trek bikes and Electra Cruisers, which is a subsidiary of Trek. It also sells bicycle accessories and clothing.
Beyond that, the store hasn’t changed much, and many of the same employees still work at the Fairfax City location.
“Buying a bike is a process,” Castaneda said. “It’s not as simple as picking out a certain bike online and having it shipped to your store. We want to make sure you get the right size, the right bike for your needs.”
The public is invited to Friday’s Grand Opening Ceremony, where they can enjoy refreshments, prizes and find summer specials. All weekend, customers can visit the store and enter to win an FX1 hybrid bike – no purchase necessary.
While the business has a new name and new owner, the main sign still says “Spokes Etc.” Trek is awaiting approval from the city of Fairfax to install a new sign, according to Castaneda.
“Even though we’re getting a fresh coat of paint on the outside, it’s still the same staff, still the same vibe,” he said. “At the end of the day, we want people to share the same excitement that we get from riding a bike. Cycling is for everyone. We’re going to do what we can to achieve that and make it more accessible.”