Heartland Bike Shop – Towne Post Network



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Heartland Bike Shop reopens with new showroom

Screenwriter / Matt Keating
Photographer / Kari Lipscomb

Dan Yoder, co-owner of Heartland Bike Shop, says he was able to achieve one of his long-time goals: having his own retail business.

He says he couldn’t be happier the company is in Topeka.

“My wife, Irene, and I grew up in the Topeka area,” Yoder explains. “We are fortunate to have four children and six grandchildren. I worked in the RV industry for 25 years and dreamed of one day having a retail store.

Yoder reopened the doors to the new Heartland Bike Shop with a new 4,000+ square foot showroom on July 11th.

“The family and I love to ride bikes and when Heartland Bike Shop went on sale we started thinking it might be something to do,” says Yoder. “After talking to Dennis Bontrager, the previous owner who took the business from the ground up to a thriving business in 19 years, we were inspired. It furthered our interest. When we bought it, we knew that we had big shoes to fill as Dennis had experienced everything in this area over the years, he also had a great reputation and was the number one rider in the Tri-County area.

After purchasing the company, Yoder decided to hire staff.

“Our first step was finding the right person to run the store,” Yoder explains. “We didn’t have to look too far down the road. Our neighbor Mark Kramer was a perfect fit. He was a leader in the RV industry and was looking for a change. It was a huge relief when Mark signed on to run the business. I knew it would go in the right direction. Mark and his wife, Regina, are a big part of our success.

Yoder also came up with a solid plan to grow the business.

“After buying the business in November 2020, we got permission to move into our current garage,” Yoder says. “We opened this in February 2021. Plans were then launched for a new retail store. Construction began in November 2021. We had our grand opening on July 11. We had our grand opening sale July 14-16. We did very well.

Heartland Bike ShopYoder was very pleased but also surprised at how difficult certain aspects of the business can be.

“Business has been good, but also tough with all the shortages, price increases and shipping costs,” Yoder says. “We were new and didn’t know about this other side of the business.”

One of the great benefits of owning a bike shop is the number of people wanting to exercise more outdoors.

“The last two years have really taken people out,” Yoder says. “They really like biking, hiking or camping. We’ve had a lot of customers come in and tell us they haven’t ridden a bike in years.

Heartland Bike Shop offers a wide variety of bikes.

“We sell new and used bikes for all ages,” says Yoder. “We have bikes for racing, comfort, cruiser, tricycles and e-bikes. We also carry a full line of Frogg Togg rainwear.

Since lighting for cyclists is also important, the staff at Heartland Bike Shop ensures that cyclists can see well in the early morning and early evening.

“We have a large display of lighting, from battery to rechargeable,” says Yoder. “We also have a full line of DIY parts, accessories and tools. We also offer helmets and safety vests.

Heartland Bike Shop also offers a service on bikes.

“We service bikes of all brands, and we also do outright trades and purchases,” Yoder adds. “We also have a full line of Miller Tech, lithium batteries, bulbs and fans.”

Yoder says he really enjoyed meeting the store’s new and old customers.

“Over the past year, we have gained many new cycling friends and hope to add more to the cycling family,” says Yoder. “If you’re looking for a new exercise bike or the comfort of e-bikes, come check out our new showroom, spanning over 4,000 square feet.”

Yoder is always eager to meet new bike enthusiasts.Heartland Bike Shop

“If you’re in the area, feel free to stop by and check out our in-store promotions,” he says. “We look forward to seeing you.”

Check out Heartland Bike Shop at 6125 W. 800 S., Topeka, Indiana or call them at 260-593-0512. They are closed on Sundays.