This year, Local Bike Shop Day saw a record 524 stores attend, a 42% increase over last year.
Stores that signed up were more active than ever in supporting the day, ACT organizers said, celebrating in a variety of ways ranging from free giveaways such as inner tubes, helmets and bottled water, discounts on bikes and accessories, free security checks. , organized bike rides, free tea, cake and ice cream and more.
Managed by the ACT, the Local Bike Shop Day 2022 took place on Saturday April 30.
On Twitter and Instagram, #SupportYourLocalBikeShop reached 2.2 million people the week of Local Bike Shop Day, including one million on the day itself. The hashtag had 4.3k interactions, 424 mentions, 183 shares and 3.9k likes. The reach of Facebook posts reached more than 80,000 on the day’s local bike shop channels alone.
Jordan Hargreaves, Get Cycling Store Manager, said: “Local Bike Shop Day was great for us as it allowed us to showcase our many products and services, as well as the skills and experience of our mechanics. . To celebrate being a local bike shop, we offered free bike checks, discounted rentals and also held a spring sale – all of which were very popular. It was a great success on all levels!
Joanne Mahon, CEO of Get Cycling, added: “The day itself was a huge success, we decorated the store with flags and set up a marquee in the courtyard where the free bike checks took place. In addition to our loyal customers, we had people who were just passing by but came to join in the celebrations and chat with the mechanics, many of them didn’t even know we were there before.
“We were definitely busier than the average Saturday, which was reflected in our sales, so it’s good to know that all of our hard work promoting the day paid off!”
The voting function, new for 2022, was also a success, with more than 3,000 votes recorded. Patrick Healy, manager of Peak Ascent Cycles, said he was “amazed by the response and support we have had. With over 100 votes it is truly humbling to know how important we are to our local community and we have been honored by the kind words and reviews we have received.
“On the day we ran special promotions on a number of items including clothing and production bikes, with a focus on rewards offers for our regular customers. A customer brought cakes to distribute the same day and a local balloon shop made us special LBSD and PAC balloons to dress up the shop We had a great day lots of fun, cycling stories and tips on how to enjoy your bike .”
Website users for the month of April were also up 598% compared to August 2021 (last year’s local bike shop day was August 28). Much of this year’s success is due to the involvement of The bike is the bestsaid ACT, the consumer-facing organization that went “over the top” to promote the event on its channels.
Cycling organizations that joined to help promote the day included The All Party Parliamentary Group for Cycling and Walking (APPGCW), BetterPoints, BikeBizBikebook, BikeIsBest, Butterworth Spengler Cyclesure, British Cycling, Brompton, Citrus-Lime, Cycle Sprog, Cycle To Work Day, Cyclescheme, Cycling UK, Cycling Talk Podcast, Cytech, Department for Transport, Frog Bikes, Freewheel, Insync, London E – bike Festival, Love to Ride, PaceUp Media, Raleigh UK, Ride UK BMX, Silverfish, Sustrans, The Cycle Show, Total MTB, Transport for London, V12 Retail Finance, Wheels for Wellbeing and ZyroFisher.
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A few well-known faces also joined us, such as Jeremy Vine, Gail Porter and Sharron Davies.
The ACT said it also wanted to extend a big thank you to this year’s prize providers, Cyclescheme and Freewheel, as well as the brands that provided discounts and giveaways, including Butterworth Spenglar, Cytech and Maybe.
Local Bike Shop Day is an industry-wide initiative run by the ACT. If you would like to contact us about next year’s Local Bike Shops Day, email [email protected]