Opening of a Pedego electric bike shop near the W&OD trail

“Hello Fun! That’s what prompted Robert Esti to open a Pedego e-bike shop in Leesburg. The company’s slogan caught his eye as he searched for business opportunities.

Esti saw the growing popularity of e-bikes in Europe and the United States, but noticed that there wasn’t really room in the region to test them or even see them with your own eyes.

“They were all direct to consumers. But the Pedego brand has created a concession model. You have a physical store where you can service the bikes, do tours and rentals and really give the customer five star treatment,” Esti said.

When Pedego Electric Bike opens this month in the Crescent Place neighborhood of Leesburg, just off the W&OD Trail, it will be the brand’s first location in Loudoun County.

They will offer 16 different bike models with three different watt motors from the Pedego brand. They will also offer Pedego-branded bike services, rentals, accessories and tours.

Esti noted the nice thing about a Pedego e-bike is that it can be pedaled like a normal bike with the added benefit of pedal assist giving you extra propulsion to get you going faster. , as well as a throttle on the handlebars for cyclists who want to cycle without pedaling.

According to Esti, there are three class systems for e-bikes that have been started by the federal government. Of the three classes, Pedego bikes are considered Class 2, which means they can go up to 20 miles per hour on one throttle.

“Not everyone has the stamina to ride a bike, but now with e-bikes they are becoming utilitarian,” Esti said. He said they are perfect for all trails in Loudoun County.

In Virginia, e-bikes are permitted on all roads where other motorized vehicles are permitted as well as on most greenways and trails. There is no license required to drive one.

Esti said Class 2 e-bikes have the same rules as a regular bike.

Pedego e-bike store manager Cody Hackett and entertainment manager Robert Esti stand next to a bike in the new store in Leesburg. Alexis Gustin / Loudoun now

Pedego will be renting three different styles of bikes: fun fat tire bikes, low pitch bikes for anyone who has trouble riding a regular bike, and powerful and colorful 749 watt bikes.

When asked how far the bike would go on a charge, Esti said it depends on terrain, rider weight and battery size, but on average it can go 20-75 miles. and only cost about 25 cents to refill regularly. exit.

He said it usually takes about four hours to charge a battery.

Esti said that with how far it can go and the different options to pedal or not, there should be no reason not to ride all the way to Washington, DC on your e-bike.

“Your butt is going to tire before your drums tire,” Esti said.

Esti said there’s a common misconception about e-bikes that people think you’re not getting exercise while riding them.

“Look up the stats, look for in-depth research on this because it’s a whole lot of bologna. Some studies show that you get more oxygen on an e-bike than on a regular pedal bike. You get your heart rate at the place where you burn fat. You’re still pedaling an e-bike, you just go further and faster with your pedaling,” Esti said.

Esti encouraged anyone interested in trying an e-bike to visit the store and give it a try before buying it.

The Pedego Leesburg e-bike shop is open Tuesday through Sunday at 412 Madison Trade Plaza SE. An official ribbon-cutting ceremony is scheduled for 12:15 p.m. on Saturday, July 30. The event will include Pedego giveaways, refreshments and more. Learn more at