Raising the Bar Restaurant Recovery Fund

Metro Creative Connection

Tue January 5, 2021 4:20 p.m.

Over $3 million in grants available through financial support led by Diageo North America, supported by Coastal Pacific Wine & Spirits, and implemented by the National Development Council

Eligible restaurants can receive up to $5,000 to help with COVID-19 safety measures

Empire State Development announced the “Raising the Bar” restaurant stimulus fund of more than $3 million to help New York restaurants during the COVID-19 pandemic.

This grant was made possible through financial donations led by Diageo North America and supported by Coastal Pacific Wine & Spirits (a division of Southern Glazer’s Wine & Spirits) and will be implemented by the National Development Council (NDC) nonprofit lucrative. The Raising the Bar Restaurant Recovery Fund will help eligible restaurants adjust their operations to the impacts of COVID-19 and adhere to New York State public health and safety measures during the winter months, when outdoor dining is limited.

Acting Commissioner of Empire State Development and President and CEO-Elect Eric Gertler said, “The restaurant industry is a vital part of our state’s economy – encompassing hundreds of small businesses that employ thousands of New Yorkers. This industry has been among the hardest hit by the devastating effects of COVID-19, working hard to stay open, serve customers and keep employees safe. This fund is designed to help institutions adapt during this unprecedented time with assistance to support their operations during the upcoming winter months. »

Funding from the “Raising the Bar” grant can be used for COVID-19 related improvements and equipment that will allow the business to comply with social distancing guidelines, expand delivery/takeout operations or to accommodate outdoor dining such as perspex barriers/partitions; signage promoting social distancing and hygiene protocols; and heaters, heat lamps, weather protection upgrades and insulated delivery bags – all upgrades that will keep the business running through the winter months. Additionally, restaurants can opt for upgrades to the filtration system and food warmers to maintain the temperature of take-out orders; the purchase of PPE and sanitary supplies required by the pandemic; and business improvements related to COVID-19, such as patio heaters or contactless technology.

Qualifying purchases and expenses must be made on or after September 1, 2020 to be eligible. The first round of grants can reach $5,000.

Initial grant funding will be awarded based on applications received and distributed independently by NDC, an experienced national nonprofit economic organization in operation since 1969.

“Diageo is committed to supporting restaurateurs, especially those in underrepresented communities, which have been disproportionately impacted by COVID-19,” said Debra Crew, President of Diageo North America. “We are honored to be one of the founding contributors to the ‘Raising the Bar’ Restaurant Recovery Fund, bringing much-needed relief to an important industry that plays a vital role in the economic engine of local communities. We encourage other organizations and businesses that also reside in New York to join us in this endeavor to make the impact of the program even stronger.

Wayne E. Chaplin, CEO of Southern Glazer’s Wine & Spirits, said, “The New York hospitality industry needs help more than ever and we are here for them as they always have been. The Raising the Bar Restaurant Recovery Fund provides a critical lifeline for restaurant owners so they can continue to operate safely and stay afloat during this critical time. We are proud that our Coastal Pacific Wine & Spirits division is working with New York State, our valued supplier, Diageo, and the NDC to provide this much needed and urgent financial support.

Dan Marsh, Chairman of the National Development Council, said, “We at NDC are excited to launch this restaurant grant program. Having worked on numerous loan and grant programs in New York and across the country, we have found that smaller Restaurants – especially minority and women-owned establishments and those located in hard-hit neighborhoods – don’t get the help they really need. A tailored subsidy program specific to this industry is essential.”

Eligible businesses are restaurants in New York City that have no more than $3 million in revenue in 2019 and that provide catering services and meals prepared on-site to customers who traditionally order and are served seated, including some On-premises food and beverage establishments licensed by the State Liquor Authority (SLA) that require funding to adapt to COVID-19 impacts and protocols.

Establishments offering take-out or take-out catering services due to COVID-19 restrictions are also eligible to receive the NDC grant. In addition, these establishments must have been in operation on or before March 1, 2019 and certify and demonstrate that they have experienced financial difficulties due to COVID-19.

All companies must continue to comply with the “New York striker” guidance for reopening and cluster action initiative advice, if any.

Restaurants can apply for the R​aising the Bar Restaurant Recovery Fund starting Monday, January 11. For more information, visit the ESD website at https://esd.ny.gov/raising-bar-restaurant-recovery-fund. Applications will begin to be accepted on January 11.

Empire State Development is New York’s primary economic development agency. ESD’s mission is to promote a strong and growing economy, encourage the creation of new jobs and economic opportunities, increase state and municipal revenues, and achieve local economies. stable and diverse. Through the use of loans, grants, tax credits and other forms of financial assistance, ESD works to enhance private business investment and growth to spur job creation and support thriving New York communities. The ESD is also the primary administrative agency overseeing regional economic development councils and the marketing of “I LOVE NY”, the state’s iconic tourism brand. For more information, visit www.regionalcouncils.ny.gov Where www.esd.ny.gov.

Diageo is a global leader in alcoholic beverages with a collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Casamigos, Don Julio, Tanqueray and Guinness.

Diageo is listed on the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and its products are sold in more than 180 countries worldwide. For more information about Diageo, its people, its brands and its performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.comfor information, initiatives and ways to share best practices.

Southern Glazer’s Wine & Spirits is a leading liquor distributor and multi-generational family business. It does business in 44 US states, the District of Columbia and Canada. Southern Glazer’s urges all retail customers and adult consumers to responsibly market, sell, serve and enjoy its products. For more information, visit www.southernglazers.com.

NDC is a national non-profit economic development organization that channels capital and financial expertise to local communities, governments and agencies. NDC supports the development and preservation of affordable housing; creates jobs through small business loans; advances livable communities through investments in social infrastructure; and builds capacity through hands-on training and technical assistance in all areas of economic development. Founded in 1969, NDC continues to evolve and innovate to meet the needs of today’s challenges. To visit ndconline.org.